Task 2: Discuss Technology LO1 for U24

Learning outcome 1 (U24): Understand the products that are produced within and across media industries

P2, M1

P2 - U24 - Explain the use of converging technologies within an identified sector. 

Pre-production 

Production

Production 

Image reference - created by myself.

How convergent technologies are used for advertising and marketing purposes.

Convergent technologies are used for advertising and marketing purposes for so many different reasons. For example, the smart phone is one of the biggest pieces of technological convergence in society today. The smartphone allows people to view advertisement through the use of apps such as Facebook, youtube and Instagram. Technological convergence is also really good for advertising and marketing purposes. Another example of this would be being able to view an interactive advert on our phone by clicking a certain link that will take us directly to the website that may be selling the product that is being advertised.  Another piece of technological convergence such as the TV is also extremely good for advertising and marketing purposes. This is because adverts are played on TV in between programmes being played. This allows audiences to watch products that are being sold through adverts.

Another good example of convergent technologies being used for advertising and marketing purposes, would be when a brand website has a link on their home page which directs individuals straight to youtube. The page will then have a video of maybe some kind of Vlogger talking about the product or even a video about the product that is being sold. The video may also be reviews about the product. This is extremely good for advertising and marketing purposes because the face that the website can direct you straight to youtube rather than having to go and try to find a video about the product. This piece of technological convergence is very successful and helps companies to increase the amount of sales that their product is making.

Websites may also have a link to go and purchase their app. This will most likely be a button that looks like an app which will be clicked on and will take an individual straight to the app that needed to be purchased. This has allowed brands to become a lot more successful in advertising and selling their products. This is because apps are a lot easier to use than a website is. The fact that apps are being advertised shows that product is clearly good and successful. Apps can also lead to many different things such as reviews, videos other products being sold by the company etc. This piece of technological convergence and helps massively with advertising and marketing because it allows

The QR code is also a huge piece of technological convergence. The QR code is often put on websites so that it can be scanned which will take you straight to the website or even app where the product is being sold. This is also a very positive convergent technology because it allows people to view the product straight away without having the struggle of finding it. Older users may struggle to know how to use the internet and figure out how to use the website which is why the QR code will help and do it for them.

Task 4: Personnel and job roles LO2 for U24

Learning outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry.

Job roles within the advertising industry: 

• Account director
• Cameraman 
• Producer
• Director
• Account manager
• Actor
• Animator
• Art director
• Camera assistant
• Camera operator
• Co-producer

This is a short list of some of the job roles within the advertising industry. There are so many more job roles however i decided to make a list of some of the main ones. 

P3 (U24):

I ADVISE TO PAUSE THE VIDEOS TO BE ABLE TO READ THE INFORMATION, THIS IS BECAUSE THE ANIMATION IS FAST. 
The role of a film/advertising director:



The role of an accounts manager:

The role of a camera man:

Task 5: Job Roles LO2 for U24

Learning outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry.

P4(U24): Explain the behaviours and attributes required for a specific job role.

Piece to camera script: Art director 

In this video I am going to be telling you about some of the different job roles within the advertising industry. In this video we are going to be talking about specifically an art director, a producer, and a video editor.

An art directors main job is to take the production designers ideas and create a vision for all of the different sets and locations that will give the final production the visual identity. Art directors can work on many different types of products including adverts, feature films, TV productions and even film productions. 

An art director have to be very creative and be able to design and create advertisement ideas.There job is so important because they have to make sure that the message of the advert gets across by what is being shown visually. They must have a very good artistic mind. Being an art director includes making sure that the clients desired needs are met through the use of message and images. This will then be shown and published to consumers. Art director are the main person that is responsible for all of the visual aspects of adverts and different types of campaigns.

As well as being responsible for the visuals they must also have to understand all of the different categories of TV, film and advertising such as the camera, lighting, sound, props and being able to set up designs. Art directors must have a good eye when decorating and adding detail to the visuals. Art directors have to work for very long hours that require focus and hard work, which includes being able to think visually. 

Art directors must also be able to know all of the health and safety procedures and policies that are in place regarding hazardous working conditions or materials that may affect the visual work that the art director would have designed and visualised.

Personality traits and behaviours of an art director:
For an individual to start a career and become an art director they have to have specific personality traits  and behaviours. Individuals should be extremely self-confidence, have great communication skills, be good a being part of a team, being able to have a creative eye and to think out of the box and want to learn new things everyday. Art directors must also be extremely good in regards to keeping stress free. This is because they have extreme large amounts of work to keep on top of.  All of these different personality traits and behaviours are expected when working on specific advert productions.

Piece to camera script Producer:

Producer is one of the most important roles in any production! I am going to tell you a bit about the behaviours and attributes required to be a producer. I will also be telling you how personal behaviour and attributes affect the career development opportunites within the media industry.

First of all let me give you the lowdown on the role of a producer. Producers essenitally have got all the power and the general over all control on every single aspect of the production. They are solely in charge of bringing together and apporving the whole productin team. The key responisbility of being a producer is to be able to create an enviornment where the talent of the cast and crew can flourish and be used to everyones advnatage/ be seen. They are accountable for the overall success of the finished film. Producers also have to approve any locations! Not only that but also the final script, production schedule and the budget.

Every good producer has to have the right skills set to be able to accomplish and smash their goal for the production. The skills they have to have are pretty simple but very important and crucial at the same time. They have to:

- Have a good business sense
- Have good creative vision
- Motivate people, make it interesting and be motivational
- Understand the laws thathave to be considered e.g. health and safety
- Be good at problem solving
- And one of the most important skills a producer has to have it to have good communication skills. Without this, the whole production will just be a great big mess!

Personality traits and behaviours of a Producer: 

When an individual wants to start a career as becoming a producer. There are many qualities that a producer will need to have to become successful. One of the main qualities a producer will need is the ability to stay professional. They must have very good management skills and great communication skills. This is so that they can help manage the team that they are working with to help the production run as smoothly as possible. A producer must have a lot of free time and availability. As well of all of this a producer must stay patient and persistent to ensure they can keep a good relationship with everyone they work with as well as having a positive relationship with the clients. 

Video Editor

Behaviours And Attribute And Skills

There are various skills and attributes and behaviours that a video editor must follow to do a good job on set and be hired for work, for example:

• Good Sense Of Timing And Visual Awarenes
• A Mixture Of Practical And Creative Skills
• A High Level Of Attention Of Detail
• Ability To Work Under Pressure And Meet Tight Deadlines
• Patience And Concentration
• IT Skills

Firstly you will need to be Tech Savvy and have good IT Skills, this is because you will be constantly using different programs and uploading and editing various clips, you will have to work with different softwares and always be applying different effects. You would also need to setup your computer and be familiar with your technical skill as a whole. You would also need to have lots of patience and concentration because you will be waiting on other departments to complete different scenes, and the director would always be changing things as you and him will always have different viewpoints when editing the video.

Another skill that you might need would be to have the ability to work under pressure and meet tight deadlines. You will be working on the post-production stage of the project and this means you will have to meet deadlines to keep in line with the schedule. Also the whole project would be dependant on your skills and the final outcome would also be better if you had lots more experieince in that field. You would also need to have a high level of attention to detail, this is the ability to achieve thoroughness and accuracy when accomplishing a task, this is a great attribute to have as you will e trusted more.

A video editor would also have to have a mixture of practical and creative skills, although you will be told what to do a lot, you would also need to imput some of your own opinions and have some creativity yourself. you would also need to have a good sense of timing and visual awareness to make sure you can meet deadlines.

Personality traits and behaviours of a video editor: 
For an individual to be a good video editor they must ensure that they are persistent and have a good initiative. This is so that they can face obstacles that arise when editing. They must have good cooperation and have a good stress tolerance. They must also be extremely flexible and pay extreme amounts of attention to detail. Video editor must also have a good knowledge of the film and advertising industry and also be able to use all types of editing equipment to ensure that the production looks professional.

Task 6: Planning the adverts - LO2 for U20

Learning outcome 2 (U20): Be able to plan a cross media advertising campaign to a client brief.

P2(U20): Create a plan for a cross media advertising campaign in response to a client brief.

Proposal
STRIKE advertising have understood that the brief is to advertise the new fizzy drink that is called Phizz Wizzard created by carter soft drinks  The whole point of this new fizzy drink is that you want to sell it in cans. This is because you want to take the target audience back in time when they were younger when there were mostly only cans around.

We want to aim our new drinks campaign at a retro audience of 30- something because we feel like in this generation we are too caught up with the unimportant things so it is important to try to connect back to your childhood and be able to drink out of a can. We want to present a new funky, edgy, red fizzy drink that tastes like you are physically eating strawberry laces, for our target audience to drink and enjoy.

There are many adults nowadays drinking or eating strawberry lace flavoured foods, so connecting this concept of 'taking it back to their childhood' we thought we should give the older generation/our target audience a taste of their childhood. We feel like this is a strong selling point as there is nothing quite like it in the market and it is a suitable tasting drink for everyone!

Our advertising company's name: 
We decided to name our advertising company 'STRIKE'. After brainstorming many different names for many hours this is the one that we all liked the most and agreed would be the most popular. We all agreed that it is a very bold and eye-catching name that will really help to catch a wide audiences attention. At the same time as strike being bold and eye catching it is also short and memorable which is a good thing as it will stick in an individuals brain.

Our logo and font is really going to fit the name of the company. We decided to go down the route of having our logo being in big, bold black writing. Around the edges of the font we are going to have a red/pinkish glow. This is going to be really bright and eye-catching and really is striking. We want our advertising company logo to link with our name so that our company looks successful and professional.

Form: 
Form is the appearance of a product including its properties and qualities. We want to make sure the appearance of our drink is vibrant and approachable as well as being able to target our specified audience. However, with our can design our target audience could be mistaken and think this is a drink for younger consumers. We need to make sure it is clear that we are targeting them. In terms of how the product will look, it will be in a can and the actual colour of the strawberry lace inside the can will of course, be red. 

For our campaign we have decided to include many different media and advertising platforms. These include a billboard ad, video ad and magazine ad. All three of these media platforms are all extremely successful in regards to selling products. We want our campaign for Phizzwizzard to be as popular and as successful as possible. When it comes to linking all three of our adverts together, they are all going to have similar colour schemes to ensure that audiences know that they are all selling the same thing and also to make sure that our adverts look professional and realistic. In our video ad and billboards we want to base them around the idea of the flavour and taste of our drink. Seeing as our fizzy drink is the flavour of strawberry laces we are going to include images and colours that relate to this sort taste. This means that we are going to have colours like reds and pink so that they are bright and eye catching. Our billboard is going to have images of strawberry's and the main image is going to be an individual drinking out of the Phizzwizzard can. 

Our video advert is going to be published all around social media sites such as Facebook, twitter and Instagram and will also be posted straight onto youtube. The reason we are going to post it on these sites is because social media is one of the most popular and successful media forms and is known to be extremely successful when advertising and marketing products. 

Purpose:
We have created three different adverts, we first created the billboard becuase we will like it helps us target the old audience of those around the age of 30 who have a job andfcar, thousands of our target audience will see it every day and it is the perfect way to directly get their attention and advertise our product to them, the billboard is expensive in the short term however in the long term it will successfully reach its target audience, We also were told to create a magazine advert, the magazine advert would be used to target the the youngetage audience that we were told to target becuase these kids have time to go out to the shop and are more likely to buy it in their free time as they dont work as much as the adults, We were also told to create a video advert, this would be the most effective advert in my opinion because we can air this on TV at differen times depending who we want to target, for example for our older audience we would air it maybe later near the night because they would have got home from work and be relxiaing watching their TV showsand I guess this would als reach the teenagers becuase after they finish school they would be more likely to view the advert at around 4-5 ish, and this seems to be a really convenient time.

Genre of the product - 
The genre of our product retro, fun and wacky feel to our product. This type of genre links in really well with the brief and the target audience because we want individuals to notice the fizzy drink and for it to stand out compare to other fizzy drinks. Soft drinks are usually available in many different formats. This includes, cans, glass bottles and plastic bottles. The good thing about having a 'Fizzy Drink' In a can is that it is not limited to who we market to. 

Target Market/Demographics
We know that the target market is very important for any product, The main target market for our product is at a retro audience who are in their 30's, this is because when they were younger most companies produced fizzy cans, by targeting these people we will save a lot of money because we will be marketing an existing product back into an existing market, we will also be aiming the product at young people aged 13-18 which gives us a two main target audience, this allows for flexibility when designing our Billboard, Magazine Advert and promotional video. On the demographic chart the product would be aimed at the C2 - D - E, the reason I picked the C2 range is because those in their 30's are likely to be Skilled Manuael Workers And Have Blue Collar Jobs, and then as you can see I obviously chose those who are unemployed and young students because they reach the 13-18 age gap.

My assumptions about the audience is that both age groups will have different attitudes obviously, I imagine that once the adverts are released into the public these two target audiences will go to their local shop and spot my drink. I feel like the product will stand out with its attractive font and bright colour scheme. The drink will attract two audiences differently, firstly the 30 something retro audience will want to buy it mainly because it makes them feel like they were a kid and it helps relate to what they grew up with, however on other hand the younger audience of 13-18 will like the product because it be easily recognisable and be a different flavour that they would want to try.

Google images

All images are designed and created my Hannah, Toby and Lielle. 
Supporting diagram: 

Moodboard

Magazine front cover

Gant charts

Shot list

















M2: Justify the choice of planned components by targeted media sector.

Below is the link for my adobe spark video that I created and scripted, which justifies the choices of components. The text underneath that expands on my justification.

https://www.youtube.com/watch?v=5E4aEJGzmPc

We decided to create three different types of adverts.
We chose a billboard advert, magazine advert and video ad. We decided to create all three of these so that at the same time as advertising our product we can create a brand identity for Phizzwizzard. Having three different types of adverts allows individuals within our target audience to be able to view our product through different media platforms.
For example, the video advert is likely to be shown all over social media. This allows the younger part of our target audience to view the advert via the one of the biggest and most successful media platforms.
The billboard will also be extremely successful. Individuals that drive are likely to look at the billboards ads the most. This is because they are the ones likely to drive past and get a glimpse of the billboard. All three of our adverts were created to ensure that our adverts reach the wide range of people within our target audience. Additionally, the billboard will contain the font and colour scheme used across the other two components which will be easily recognised by the younger audience.

Having the magazine advert in place is also helpful when ensuring that the older part of our target audience are going to view our adverts which will mean that Phizzwizzard will become more popular and sales will increase. Magazine ads allow individuals to look at the ad in detail rather than just getting a glimpse, which is what our billboard ad is for. We could go a step further (after out first mock up) and add a QR code   to the magazine advert, which will appeal to the younger target audience as it allows them to be interactive and be directed to the product itself, social media link or even the website of the company.
The video ad will be viewed through technology such as on our phones or laptops etc.

Task 6: Pre-production documentation for U20

Things to complete:

Treatment: 

What the campaign is going to be & the idea behind it:
Our campaign is all about taking you back to your childhood. We want to aim our new fizzy drink ‘Phizzwizzard’ at a retro audience who are in their 30’s. The whole point of this campaign is that we want to only sell our new drink in cans. This is because we want to bring it back to when there mostly cans around. You don't see many adults nowadays drinking or eating strawberry lace flavor food, so connecting this with ‘taking it back to their childhood’ we thought we should give the older generation/ our target audience a taste of their childhood. We feel like this is a strong selling point as there is nothing quite like it in the market and it is a suitable tasting drink for everyone!

Idea of elements:
Our campaign is going to consist of a billboard advert, magazine advert and a video advert. We have also discussed bringing in other elements that are relevant to the present such as the use of advertising on Facebook, twitter, Instagram and a website. Our overall aim is for this campaign to go viral. Our concept is going to be about the taste of strawberry laces as we feel like that is what we want our unique selling point to be when we advertise about the product.

Billboard advert- Effective billboards must have a clear, concise message and attractive illustrations and visual appearance. They need to be as clutter-free as possible and easy to read. They only receive about 2-4 seconds of a customer’s attention so the message needs to be easily digested. We have decided to make the billboard ad the same colour scheme as our can would be (pink, purple, green) so that it can really stand out to people and interest those driving by. The billboard targets the taste by having a theme of strawberries and showing someone in the centre drinking it out of the can.

Magazine advert- The reason why we have decided to advertise inside a magazine is because magazine adverts are more targeted. This means that we can choose a specific magazine that we know appeal to our specific target groups more so than a newspaper advert.

Video advert- We have come up with a video advert targeting the taste of our product (strawberry laces). Start the video off with strawberry laces which then turns into the phizzwizzard can! This is simple but effective. We want to show a clear USP that will appeal to our target audience. 

Idea of elements:

Our campaign is going to consist of a billboard advert, magazine advert and a video advert. We have also discussed bringing in other elements that are relevant to the present such as the use of advertising on Facebook, twitter, Instagram and a website. Our overall aim is for this campaign to go viral. Our concept is going to be about the taste of strawberry laces as we feel like that is what we want our unique selling point to be when we advertise about the product.

Billboard advert- Effective billboards must have a clear, concise message and attractive illustrations and visual appearance. They need to be as clutter-free as possible and easy to read. They only receive about 2-4 seconds of a customer’s attention so the message needs to be easily digested. We have decided to make the billboard ad the same colour scheme as our can would be (pink, purple, green) so that it can really stand out to people and interest those driving by. The billboard targets the taste by having a theme of strawberries and showing someone in the centre drinking it out of the can.

Magazine advert- The reason why we have decided to advertise inside a magazine is because magazine adverts are more targeted. This means that we can choose a specific magazine that we know appeal to our specific target groups more so than a newspaper advert.

Video advert- We have come up with a video advert targeting the taste of our product (strawberry laces). Start the video off with strawberry laces which then turns into the PhizzWizzard can! This is simple but effective. We want to show a clear USP that will appeal to our target audience.

Research into competitor adverts: 

Creating a media campaign based around a fizzy drink can often be very difficult. This is because there are so many other huge brands that are in place that also have huge successful campaigns and adverts. Brands including Coca-cola, Fanta, Tango, 7UP etc all are examples of extremely popular brands that sell many products across the globe. For example, one of the most successful fizzy drink  campaigns is called 'Share a coke'. This campaign was created by coca-cola and was created to help increase the sales of their products whilst at the same time having an aim of helping individuals come together and share a coke together. Campaigns like 'Share a coke' are the type of campaigns that are going to be huge competitors for our campaign that we are going to create.

Another huge competitor that have their own advertisements for their products would be Fanta. Fanta over the years have made many more products. They originally started with their original flavoured orange fizzy drink. Over the years they have become more successful and have created many more flavoured drinks including strawberry, mango, lemon, grape and even lime.

These business are direct competitors because they will try and target the same age range as us and they also they will all try and product a canned drink, this is a big problem because that means we would have to rely on our advertisement and videos to try and grab the tasrget audience before they do, another way they are direct competitors is because they will also create maagzines and billbaords to try and steal our customers.

Our campaign has a completely different style and our product is going to taste very different and individual in comparison to the majority of other fizzy drink brands. This is because our brand is product itself is made around the taste of strawberry laces. This is extremely different and there are not many other brands that are created around the idea of a drink tasting of sweets.

Research into advert conventions

For an advert to be successful and to look professional it has to include many things. The convention of an advert is all of the little things that create the advert look good and to help the style match the product. A huge advertising convention could be adding a celebrity to the advert.  This is effective because the audience will see a famous face that they know and will want to buy the product because the celebrity may have used it. Having a celebrity in an advert will allow a companies sales to increase and for their products to become more popular. 

Another huge convention is making sure that the product has a slogan.  A slogan is a short memorable phrase that is always used in advertising. They are used to help audiences remember the product and keep the catchy line in their minds. For example, McDonalds slogan is 'Im Lovin' in'. As well as having a catchy phrase, a lot of advert also like to have catchy music in the background. This is also so that the thought of the advert stays in peoples minds all day. This means that they will not forget about the advert because they are likely to be singing it all day. 

Advert conventions must ensure that they are edited and well lit. This means that lighting has to be spot on and correct so that the advert will look as professional as possible and so that the audience can see everything that is going on. The music must fit the advert correctly so that it looks in time and the content of the video must look realistic. The colours of the advert must also fit in well with the product that is being advertised. The camera angle and shots also make a huge difference and effect the audience massively. This is because the camera shot should usually focus on the product that is being advertised.

Alliteration is also a advertising convention that is often used. It is extremely successful because it is often very eye catching and often sticks into the audiences mind and is often a catchy phrase. For example, Kit Kat catch phrase is "Have a break, Have a Kit Kat". This is extremely catchy and fun to say and it also eye-catching to look at. Another example of a brand that use alliteration in their advertisement is 'Dunkin Donuts'. The name of their brand uses alliteration because of how bold and eye-catching it is.

The mies-en-scene includes lighting, props, set design, costume, sound and so on. These are all extremely important parts to include in advertising as it is what creates the advert to look realistic and professional and to ensure that the advert fits well with the product that is being sold. All of these difference aspects are all so important and all add to the advert in difference ways. 

Pre-production schedule:

Story boards:

Task 7: Creating the adverts

P4: Create production materials to be used in the original media product. 

Below are images of the billboard advert and magazine advert that myself, Toby and lille created as part of our task to advertise the new fizzy drink created by Carter Soft Drinks. We also created a video advert which links to the other two. All three of our adverts created all link together so that the product becomes well known, and also so that audiences know that all three adverts are advertising the same product. It also helps the product to become more recognisable and eye catching. 

Our colour scheme of all three of our adverts are also exactly the same. We chose these specific colours because the drink is a strawberry laced flavoured drink. The can is also bright reddish/pink. Our colour scheme links well with the strawberry lace flavour because we chose all different types of pinks and reds. The back ground of our billboard and magazine adverts is a deep purple. We chose this colour that fades into an extremely deep purple because it contrasts really well with the bright colours on top of it. 

Mock ups: 


Billboard mockup

Magazine mockup









These mock ups are exactly what our advertisement would look like if they were in magazines and on a billboard. This is exactly what we pictured and wanted our advertisement to look like.

Audience feedback - 
Below are some videos of individuals that have watched our video advertisement and looked at our magazine advert. They talk about exactly what they think of advertisement.








M3: Create a production material that follows the codes and conventions of the chosen genre for the media product. 

Task 8: Evaluate the adverts

M3 (U20): Explain how the created media components comply with the codes and conventions of the media sectors. 

How the components have utilised understanding of research undertaken on real media products.
It is very easy for people to learn and copy ideas from media products. Taking out research tasks allows individuals to get a real clear idea of what they want the product that they may be creating to look and be like. For example, The share a coke campaign has a very clear and simple image to the campaign that links in very well with their brand as a whole. Looking at this campaign could allow individuals to gain new ideas around the idea of share a coke. Gaining and collecting new ideas through the use of media products is extremely helpful and helps individuals to create new and exciting pieces of media.

When creating my own media products I had done lots of previous research on many different advertising and media products. This helped me and my group to get an idea of what we wanted to include in our media products in regards to font, text, images and colour scheme.

When making our magazine advert, video advert and billboard advert we made sure that all three of them linked extremely well together and all had the same colours, fonts and similar images on them. This was so that audiences could easily recognise our product and for it to become more popular more quickly.

The planning part of a media product is extremely important. This is because when a plan is in place of what the adverts are going to like it allows the creating and editing process to become a lot easier and clearer to do when making them. When I created a research portfolio and looked at two different campaigns which were 'Share a coke' and the Dumb ways to die campaign. When looking at both of these I researched into them to see exactly what advertisement they had and the codes and conventions that they used. For example, the 'Share a coke' campaign had a video advert, billboard advert and was advertised all over social media. This campaign was extremely successful all around the globe and individuals were walking around with a bottle of coke with an individuals name on the bottle.

When creating my own adverts i had to use a load of different codes and conventions to allow our finished products to look professional and eye catching for our target audiences.
One of the main codes and conventions was the use of having an ongoing colour scheme was one of the most important codes and conventions in regards to our products. This is because our drink was going to be a bright red colour. We wanted to show audiences that our new product was bright, enthusiastic and had a retro and funky theme to it. The colours that we used were also extremely eye catching because they are all bright and bold colours. The can of our product is also bright red so when creating our adverts we decided to choose a deep purple colour that contrasted well to allow the product itself to stand out. This code and convention was used across the campaign to create brand identity.

When creating our video advert we ensured that the product shot was clear. We ensured that we included a clear shot of the products so that viewers were sure about what our product is and what we are showing. The point in having a product shot on screen for a couple of seconds focusing on our products allows viewers to know exactly what is being shown. We also used a quick transition from the main content of our video to the ending title page. We did this so that there was enough time showing the last page that included our information about the product. Transitions are in place to ensure the video advert runs smoothly and looks real and professional.

The Narrative of our adverts are created by all of the codes and conventions. For example, the music, colour scheme, tones and fonts of our adverts allow the adverts and product to have a narrative. The backing track we decided to use allows individuals to get a feel of the narrative and the feeling that we wanted to put across for our product. The music gives off a retro and excited vibe which allows individuals to want to go and buy our product and taste the drink.

Another main convention that was important was the use of sound when making our video advert. We decided to go with an upbeat, funky piece of music. We chose this music because it fit really well with the content in the video and the idea of our drink coming to life. The idea behind our drink coming to life is because the taste of the drink is so good it gives individuals lots of energy. The backing music in our video has an extremely fun tone to it.
The images we used on our billboard and magazine advert were also very bright and eye-catching images. For example, one of the main images on our adverts is of a cartoon boy drinking a can of PhizzWizzard. When creating this we had to edit an image of our own can into the cartoon boys hand. This image allows audiences to want to look at what he is drinking and then want to buy the drink that he is drinking. We also made sure that all of the fonts that were chosen were put on both adverts so that all three match together. The font chosen reflected strawberry laces, which was a key element of the brief.

Ensuring that advertisement is put all over social media is extremely important. This is to ensure that the advertisement that is created becomes popular and gains more viewers. Social media is one of the biggest and most successful media platforms today and it is a great way to advertise products. It allows people to view things via other individuals profiles because they may have shared it. This is how videos and images go viral and become successful and popular.

On all three of our adverts we ensured that our company logo was included on all three of our adverts in the same font and colour. Again, we did this so that we can build and create our own brand identity which will allow our products to become more popular and successful and will help us to build a bigger target audience.

Magazine and Billboard adverts.

  

Screenshots of the main screen in our video.








End page of our video.





There are also many codes and conventions that we didn't include in our adverts. For example, when creating our video we decided to add a backing track rather than having  a voice over. Initially we did this because we felt as if music can give off a better type of mood in comparison to someone talking. We also wanted our video advert to look professional and we felt as if we used a voice over it may have come across unrealistic and may not have suited our mature theme. However, looking back and reflecting on the products that we created we felt as if the voiceover was missing and it may be added at a later date.

We have created a brand identity by ensuring that all three of our products contain the same codes and conventions on their adverts. This creates a brand identity by showing to audiences that all of our adverts link together and are all advertising the same products.