Task 5: Job Roles LO2 for U24

Learning outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry.

P4(U24): Explain the behaviours and attributes required for a specific job role.

Piece to camera script: Art director 

In this video I am going to be telling you about some of the different job roles within the advertising industry. In this video we are going to be talking about specifically an art director, a producer, and a video editor.

An art directors main job is to take the production designers ideas and create a vision for all of the different sets and locations that will give the final production the visual identity. Art directors can work on many different types of products including adverts, feature films, TV productions and even film productions. 

An art director have to be very creative and be able to design and create advertisement ideas.There job is so important because they have to make sure that the message of the advert gets across by what is being shown visually. They must have a very good artistic mind. Being an art director includes making sure that the clients desired needs are met through the use of message and images. This will then be shown and published to consumers. Art director are the main person that is responsible for all of the visual aspects of adverts and different types of campaigns.

As well as being responsible for the visuals they must also have to understand all of the different categories of TV, film and advertising such as the camera, lighting, sound, props and being able to set up designs. Art directors must have a good eye when decorating and adding detail to the visuals. Art directors have to work for very long hours that require focus and hard work, which includes being able to think visually. 

Art directors must also be able to know all of the health and safety procedures and policies that are in place regarding hazardous working conditions or materials that may affect the visual work that the art director would have designed and visualised.

Personality traits and behaviours of an art director:
For an individual to start a career and become an art director they have to have specific personality traits  and behaviours. Individuals should be extremely self-confidence, have great communication skills, be good a being part of a team, being able to have a creative eye and to think out of the box and want to learn new things everyday. Art directors must also be extremely good in regards to keeping stress free. This is because they have extreme large amounts of work to keep on top of.  All of these different personality traits and behaviours are expected when working on specific advert productions.

Piece to camera script Producer:

Producer is one of the most important roles in any production! I am going to tell you a bit about the behaviours and attributes required to be a producer. I will also be telling you how personal behaviour and attributes affect the career development opportunites within the media industry.

First of all let me give you the lowdown on the role of a producer. Producers essenitally have got all the power and the general over all control on every single aspect of the production. They are solely in charge of bringing together and apporving the whole productin team. The key responisbility of being a producer is to be able to create an enviornment where the talent of the cast and crew can flourish and be used to everyones advnatage/ be seen. They are accountable for the overall success of the finished film. Producers also have to approve any locations! Not only that but also the final script, production schedule and the budget.

Every good producer has to have the right skills set to be able to accomplish and smash their goal for the production. The skills they have to have are pretty simple but very important and crucial at the same time. They have to:

- Have a good business sense
- Have good creative vision
- Motivate people, make it interesting and be motivational
- Understand the laws thathave to be considered e.g. health and safety
- Be good at problem solving
- And one of the most important skills a producer has to have it to have good communication skills. Without this, the whole production will just be a great big mess!

Personality traits and behaviours of a Producer: 

When an individual wants to start a career as becoming a producer. There are many qualities that a producer will need to have to become successful. One of the main qualities a producer will need is the ability to stay professional. They must have very good management skills and great communication skills. This is so that they can help manage the team that they are working with to help the production run as smoothly as possible. A producer must have a lot of free time and availability. As well of all of this a producer must stay patient and persistent to ensure they can keep a good relationship with everyone they work with as well as having a positive relationship with the clients. 

Video Editor

Behaviours And Attribute And Skills

There are various skills and attributes and behaviours that a video editor must follow to do a good job on set and be hired for work, for example:

• Good Sense Of Timing And Visual Awarenes
• A Mixture Of Practical And Creative Skills
• A High Level Of Attention Of Detail
• Ability To Work Under Pressure And Meet Tight Deadlines
• Patience And Concentration
• IT Skills

Firstly you will need to be Tech Savvy and have good IT Skills, this is because you will be constantly using different programs and uploading and editing various clips, you will have to work with different softwares and always be applying different effects. You would also need to setup your computer and be familiar with your technical skill as a whole. You would also need to have lots of patience and concentration because you will be waiting on other departments to complete different scenes, and the director would always be changing things as you and him will always have different viewpoints when editing the video.

Another skill that you might need would be to have the ability to work under pressure and meet tight deadlines. You will be working on the post-production stage of the project and this means you will have to meet deadlines to keep in line with the schedule. Also the whole project would be dependant on your skills and the final outcome would also be better if you had lots more experieince in that field. You would also need to have a high level of attention to detail, this is the ability to achieve thoroughness and accuracy when accomplishing a task, this is a great attribute to have as you will e trusted more.

A video editor would also have to have a mixture of practical and creative skills, although you will be told what to do a lot, you would also need to imput some of your own opinions and have some creativity yourself. you would also need to have a good sense of timing and visual awareness to make sure you can meet deadlines.

Personality traits and behaviours of a video editor: 
For an individual to be a good video editor they must ensure that they are persistent and have a good initiative. This is so that they can face obstacles that arise when editing. They must have good cooperation and have a good stress tolerance. They must also be extremely flexible and pay extreme amounts of attention to detail. Video editor must also have a good knowledge of the film and advertising industry and also be able to use all types of editing equipment to ensure that the production looks professional.